Fast Fashion

Gennifer Goodwin in H&M and Stella McCartney

Kate Bosworth in TopShop

Beyonce Knowles in Chanel, Pensey, TopShop

The formula of fast fashion is rather simple: presenting highly fashionable trends at a competitive price. Very successful examples were shown by H&M, TopShop, Ba&SH etc…. As for me it is a good chance to be “up to date” combining democratic basic clothes with IT high fashion pieces. Nevertheless, Coco Chanel quote should be prioritized “Fashion fades, only style remains the same”.